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5.0 Marketing

5.1 Marketing

In this hugely practical one day course, you will cover the following:

  • Introduction to Marketing

  • The Four P's of Marketing

  • A Marketing plan

  • General Media

  • Internet & social media

  • Signage

  • Print Material

  • Directories & Magazines

  • Direct Marketing

  • Membership of Business Groups

  • Sponsorships

  • And more...

There are no prerequisites to attend this course, just a positive attitude and a willingness to learn. 

This course is structured a little differently to the others as it includes mixed learning - some classroom and some practical out in the field training.

From this course, you will take away a workbook with everything you have learnt in it and examples so you can carry on your practice once the course is complete.

You will also receive a course completion certificate.

Course Duration: Up to 6 hours

5.2 Social Media Course

This course gives an overview of Social Media Marketing for an organisation.

You will cover the following: 

  • Introduction and why we use social media in business.   

  • Audience – Who are we targeting & why?

  • Which platforms are best for our target audience?

  • Setting goals

  • Planning – Post type, content creation & post frequency

  • Growth – Organic & Paid

  • Results & Analytics

  • Connectors & Integrations

  • Social Media Management tool

This course is mainly theoretical.

There are no prerequisites to attend this course, just a positive attitude and a willingness to learn.

From this course, you will take away a workbook with everything you have learnt in it and examples so you can carry on your practice once the course is complete.

You will also receive a course completion certificate.

Course Duration: Up to 3 hours

 

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