5.0 Marketing
5.1 Marketing
In this hugely practical one day course, you will cover the following:
Introduction to Marketing
The Four P's of Marketing
A Marketing plan
General Media
Internet & social media
Signage
Print Material
Directories & Magazines
Direct Marketing
Membership of Business Groups
Sponsorships
And more...
There are no prerequisites to attend this course, just a positive attitude and a willingness to learn.
This course is structured a little differently to the others as it includes mixed learning - some classroom and some practical out in the field training.
From this course, you will take away a workbook with everything you have learnt in it and examples so you can carry on your practice once the course is complete.
You will also receive a course completion certificate.
Course Duration: Up to 6 hours
5.2 Social Media Course
This course gives an overview of Social Media Marketing for an organisation.
You will cover the following:
Introduction and why we use social media in business.
Audience – Who are we targeting & why?
Which platforms are best for our target audience?
Setting goals
Planning – Post type, content creation & post frequency
Growth – Organic & Paid
Results & Analytics
Connectors & Integrations
Social Media Management tool
This course is mainly theoretical.
There are no prerequisites to attend this course, just a positive attitude and a willingness to learn.
From this course, you will take away a workbook with everything you have learnt in it and examples so you can carry on your practice once the course is complete.
You will also receive a course completion certificate.
Course Duration: Up to 3 hours